{"id":11656,"date":"2026-09-25T16:08:10","date_gmt":"2026-09-25T14:08:10","guid":{"rendered":"https:\/\/www.lzka.lt\/?post_type=job_listing&#038;p=11656"},"modified":"2026-09-25T16:08:10","modified_gmt":"2026-09-25T14:08:10","slug":"wargaming-crm-producer-world-of-tanks-heat","status":"publish","type":"job_listing","link":"https:\/\/www.lzka.lt\/en\/job\/wargaming-crm-producer-world-of-tanks-heat\/","title":{"rendered":"CRM Producer (World of Tanks: HEAT)"},"content":{"rendered":"<h2>Job Overview<\/h2>\n<p><span>The CRM Producer collaborates closely with Product, Marketing, Data, and Live Ops teams to deliver personalized and impactful communications to users. The ideal candidate will be responsible for designing and executing customer relationship strategies that drive engagement, retention, and revenue growth across the product lifecycle.\u00a0The candidate will additionally be responsible for designing and optimizing templates, graphics, and typography for emails and notifications. This role will be involved in all aspects of\u00a0CRM campaigns, including segmentation, messaging, automation, player journey mapping, and performance analytics, so strong organizational and time management skills are a must.<\/span><\/p>\n<h2>Reports to<\/h2>\n<p><span>CRM Lead<\/span><\/p>\n<h2>What will you do?<\/h2>\n<p><em><strong>Strategy &amp; Planning<\/strong>\u00a0<\/em><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Develop and own the CRM strategy across email, notifications, in-game messaging, and other communication channels.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Define player lifecycle programs covering acquisition, onboarding, engagement, monetization, and churn prevention.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><em><strong>\u202fCampaign Management<\/strong>\u00a0<\/em><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Plan and execute targeted CRM campaigns, promotions, and automated journeys.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Manage segmentation frameworks to deliver personalized content.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Coordinate with Creative and Content Teams to build compelling messaging.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><em><strong>Data &amp; Analytics<\/strong><\/em><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Monitor CRM performance metrics (open rates, CTR, retention, revenue uplift, churn, LTV, etc.).<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Perform A\/B and multivariate testing across content, timing, and segmentation.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Leverage player data to create actionable insights and improve campaign impact.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><em><strong>Tools &amp; Technology<\/strong>\u00a0<\/em><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Design, test, and oversee CRM campaigns via in-house platforms.<\/span><\/li>\n<li><span data-contrast=\"auto\">Ensure proper event tracking, tagging, and customer data integration with analytics tools.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Improve automation flows, trigger logic, and personalization rules.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><em><strong>Cross-Functional Collaboration<\/strong>\u00a0<\/em><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Work closely with CRM Lead, Product Managers, Live Ops, Data Analysts, and Community teams.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Align CRM messaging with seasonal events, content releases, and monetization plans.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Provide CRM input on product roadmaps and user experience improvements.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><em><strong>Compliance &amp; Best Practices<\/strong>\u00a0<\/em><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Ensure campaigns comply with data privacy regulations (GDPR, CCPA, etc.).<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Advocate for customer-first communication principles.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2>What are we looking for?<\/h2>\n<ul>\n<li><span data-contrast=\"auto\">Bachelor\u2019s degree in Marketing, Business, Analytics, or related field.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">3\u20135+ years of CRM, lifecycle marketing, retention marketing, or similar experience.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Strong knowledge of CRM tools and customer data platforms (CDPs).<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Intermediate skills in Photoshop and Figma.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">UI\/UX knowledge.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Analytical mindset with experience interpreting user data and campaign performance.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Excellent project management skills and attention to detail.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Ability to work cross-functionally and manage multiple priorities.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Strong communication and copywriting skills.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">English proficiency at a minimum B2 level.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2>What additional skills will help you stand out?<\/h2>\n<ul>\n<li><span data-contrast=\"auto\">Experience in\u00a0<\/span><span data-contrast=\"auto\">gaming, mobile apps, or subscription-based products.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Knowledge of SQL or basic data querying.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Experience with customer segmentation modeling and predictive analytics.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Familiarity with experimentation frameworks and lifecycle automation.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h6>The salary range for this role in Vilnius is EUR 2700-3800 monthly gross.<\/h6>\n<h2>Benefits<\/h2>\n<p>Benefits and perks are tailored to the local market and culture. Our benefits in Vilnius include:<\/p>\n<ul>\n<li>Additional paid time off<\/li>\n<li>Sick Leave Compensation<\/li>\n<li>Pregnancy and Childbirth Leave Benefit<\/li>\n<li>Career development and education opportunities within the company<\/li>\n<li>Meal Allowance<\/li>\n<li>Premium Private Health Care<\/li>\n<li>Mental well-being program (iFeel)<\/li>\n<li>Perks discounts platform (over 450 exclusive discounts)<\/li>\n<li>Personal Gaming Account<\/li>\n<li>Coffee, fruits, and snacks in the office<\/li>\n<li>Company events<\/li>\n<li>Seniority Awards<\/li>\n<li>Referral program &#8211; You can recommend the best talents to the company and receive a reward<\/li>\n<\/ul>\n<p>Please submit your CV in English to ensure smooth processing and review.<\/p>\n<ul><\/ul>\n","protected":false},"author":80,"featured_media":8236,"template":"","meta":{"_promoted":"","_job_location":"Vilnius, Lithuania","_application":"https:\/\/wargaming.com\/en\/careers\/vacancy_3545889_vilnius\/","_company_name":"Wargaming","_company_website":"https:\/\/wargaming.com\/en\/","_company_tagline":"We deliver legendary online games. 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